Why Surreal ?
MIPIM is a place where the visual competition is fierce. Everyone is trying to grab the attention of visitors with inspiring images, special effects or enormous screens. In order to compete with all this visual attention we needed a strong visual concept which stands out from what you typically see in Cannes.
Reflecting on typical Belgian visual styles we decided that giving a sleek, modern and urban interpretation to the art of surrealism would be the winning combination.
We believe that “surrealestate” symbolises a creative message to the world about the 3 Belgian regions, dozens of cities and even more public and private stakeholders from Belgium. Working closely together generates a new dynamic for our real estate market.
Thank you and enjoy surreal estate!